My name is Xiduo, I am a Chinese visual designer and artist born in 1997. Keai (可爱) can be translated as 'Cute' or 'Lovely'. 'The Revolution of Keai' explores how the 'Keai' culture is being perceived from a mainstream feminist point of view in China and how it is being experienced as an everyday lifestyle, and how the frictions between the perceived and experienced. The genesis of the culture may trace back to as a byproduct of the Asian patriarchy, which has been heavily critiqued by the ever-growing feminist movement in China culture because Keai always be seen as shallow and weak. The project uses the first-hand experience of the me — who considered herself as a feminist but living in a Keai lifestyle — to unpack the intersecting issues of feminist representation, showing that cuteness and 'cute people' can also be strong and independent to break the labels. This project is dedicated to Keai, independent identities, free souls, and me.